WearEver is one of the leading affordable cookware brands sold in the US. I worked under tight deadlines to design and develop multiple lines of cookware for the brand ranging from novice to commercial.
WearEver is known for its rich history and American heritage. I played a role in keeping the brand’s design manager up to date with the latest US market trends as we developed cookware for the American markets. As a company operating under Groupe SEB, a consortium based in Ecully, France, it was important to ensure the WearEver products maintained their authentic heritage while elevating their style and ergonomic design.